Suchmaschinenoptimierung und ihre kleinen schmutzigen Tricks ✼

John Paul Titlow:

Anybody with a serious interest in the practice of search engine optimization knows by now that there are proper (white hat) and improper (black hat) ways to optimize a Website for search engines like Google.

Yet the line the between the two can sometimes be blurry (grey hat), so sometimes, otherwise well-intentioned businesses and Web publishers can find themselves breaking Google's guidelines, a transgression for which there can be serious penalties.

An article published in the New York Times on Saturday demonstrated just how severe those penalties can be, and that even big companies and well-established brands can run afoul of the search giant's rules.

Vielleicht nicht unbedingt Thema der Seite — allerdings ein interessanter Einblick in ein sich ständig regulierendes System. (Derweil gibt es eine Erweiterung für Chrome von Google selbst, um dabei zu helfen.)

Via ReadWriteWeb.